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ISSN: 2333-9721
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Journal of Advertising Education

ISSN Print: 1098-0482

ISSN Online: 2516-1873

主页: https://journals.sagepub.com/loi/adva

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Dimensions of News Media Literacy Among U.S. Advertising Students

Alice Kendrick,Jami A. Fullerton

Getting the Job in Advertising: Hiring Decision Makers’ Perceived Value of Student

Daniel M. Haygood,Hal Vincent,Lee Bush

Brand Identity in Sport. By Jason W. Lee and Susan Westcott Alessandri, 2019

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Team Creative Brief: Creative and Account Teams Speak Out on Best Practices

Maureen Taylor,Robyn Blakeman

Contributors, 2019

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Advertising in Communications: Home Is Where the Scholars Live

Herbert Jack Rotfeld

Time to Use ANDs Instead of ORs? The Role of Business Schools in Advertising Education

Jorge Villegas

Editor’s Letter: It Takes Something Other Than a Village

Jay Newell

Why I Teach Advertising

Michael B. Devlin

Advertising Campaigns Workbook. By Harsha Gangadharbatla, Kim Bartel Sheehan and David Koranda

Susan Westcott Alessandri

Generation

Jean M. Grow,Shiyu Yang

Contributors, 2018

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Ten Reasons to Call It The Department of Advertising

Michael L. Maynard

I See You Wherever I Go

Jay Newell

Editor’s Letter: The Cargo Cult Welcomes You

Jay Newell

Contributors, 2018

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Call for Nominations for Advertising Division 2019 Distinguished Teaching Award, 2018

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Case Study: Teaching Design in Advertising. Lessons From a Portfolio School

Eric Haley,Robyn Blakeman

Integration of an Online Curriculum with a Real

Anthony Patino,Dennis A. Pitta,Lynda Maddox,Velitchka D. Kaltcheva

Agencies as Agents of Change: Considering Social Responsibility in the Advertising Curriculum

Sara Champlin,Yvette Sterbenk

Project Resurrection: When Big Ideas Are Ready But The Skills Aren’t

Ashley Rose,Jay Adams

Thank you to 2018 Reviewers, 2018

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Is Advertising Stuck in the Middle? A Commentary

Can Uslay

From the Recipient of the 2017 AEJMC Advertising Division Early Career Teaching Award: Why I Teach Advertising

Adriane Grumbein

From the Recipient of the 2017 AEJMC Advertising Division Distinguished Teaching Award: Making a Difference, One Student at a Time

Padmini Patwardhan

What’s in a Name? The Difference Is Strategic Communication

Shelly Rodgers

Even Old Dogs Can Teach New Tricks: Digital Advertising Assignments That Keep Pace With Industry Change

Ann Lemon,Summer Doll-Myers

Creative Aerobics: Fueling Imagination in the 21st Century. By Linda Conway Correll George and Arpan Yagnik

Susan Westcott Alessandri

How the Visiting Professors Program Can Help You Survive Teaching 21st Century Advertising

Camille Abbruscato

Call for Nominations Advertising Division 2019 Early Career Teaching Excellence Award, 2018

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Creating Inclusive Groups in the Advertising Classroom

Joel Geske

Changing the Way Business Is Done Between Account and Creative Teams

Robyn Blakeman

Strategic Social Media: From Marketing to Social Change. By L. Meghan Mahoney and Tang Tang, 2018

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©2008-2020 OALib, Inc | Public user content licensed CC-BY 4.0 unless otherwise specified. OALib ISSN Online: 2333-9721 OALib ISSN Print: 2333-9705