%0 Journal Article %T Beyond the Screen: The Influence of Media Sources on Egyptian TweensĄŻ Purchase Intentions with the Intervening Role of Para-Social Relationships %A Mirna Serag El Din %A Sahar Raafat Abu Gharara %A Ayman Hassan Metwally %J Open Access Library Journal %V 12 %N 5 %P 1-20 %@ 2333-9721 %D 2025 %I Open Access Library %R 10.4236/oalib.1113214 %X The aim of this study is to measure the impact of source influence on tweensĄŻ purchase intentions with the mediating role of para-social relationships. After reviewing the literature, the study hypothesized that: There is a positive significant relationship between source influence and para-social relationships; there is a positive significant relationship between para-social relationships and purchase intentions. In order to test these hypotheses, a quantitative research approach was used. Data was collected using an administrated questionnaire. A convenience sampling technique was used. The sample included both male and female pre-teens (9 - 13), social media users, educated, and from Alexandria. Once the questionnaires were filled out and collected back, the data was analyzed using the SPSS 20.0® (Statistical Package for Social Science) program. Correlation and Regression analyses were done in order to test the hypotheses. Results indicate that all sub-variables in source influence [similarity, expertise, attractiveness, and trustworthiness] have positive, and significant relationships with PSR; and PSR has a positive, and significant relationship with Purchase intentions.
%K Social Media %K Purchase Intention %K Tweens %K Para-Social Relationships %K Social Media Influencers %U http://www.oalib.com/paper/6855641