%0 Journal Article
%T Study on the Mode and Strategy of BALIS Document Delivery Promotion Month
%A Lei Yi
%A Haitang Lin
%J Open Access Library Journal
%V 11
%N 11
%P 1-13
%@ 2333-9721
%D 2024
%I Open Access Library
%R 10.4236/oalib.1112512
%X The ˇ°Promotion Strategy (PS)ˇ± of BALIS Document Delivery Promotion Month (BDDPM) will change with its ˇ°promotion theme (PT)ˇ±, but what remains unchanged is its ˇ°promotion mode (PM)ˇ±. Its PM mainly refers to the ˇ°centralized and unified promotionˇ±. Its PS mainly focuses on three aspects: ˇ°personalized and innovative promotionˇ± ˇ°user trainingˇ± and ˇ°performance evaluation (PE)ˇ±. In recent years, although the university library community has mentioned the role of the ˇ°Promotion Monthˇ± to some extent when studying the BALIS Document Delivery, there has been no literature on the PM and PS of the BDDPM from the perspective of ˇ°reading promotionˇ± (RP). Therefore, this article mainly focuses on the PM and PS of the BDDPM as the research object and hopes that by tracking its changes and characteristics in PT and PE in the past decade, the internal motivation and logic of the continuous optimization of its PM and PS can be studied, and the ways and methods worth learning from in the RP can be summarized, and can provide case analysis for ˇ°university library alliancesˇ± in other regions of China.
%K BALIS
%K Document Delivery
%K Promotion Month
%K Promotion Mode
%K Promotion Strategy
%U http://www.oalib.com/paper/6841672