Research on Outreach Strategies for Empowering Intangible Cultural Heritage Lüju Opera

President Xi Jinping emphasized at a symposium on ecological protection and high-quality development of the Yellow River Basin in September 2019, “We should promote the systematic protection of the Yellow River’s cultural heritage, dig deep into the contemporary values embedded in the Yellow River’s culture, tell the Yellow River’s story, continue the historical lineage, strengthen cultural self-confidence, and build up spiritual strength for the realization of the Chinese dream of the great rejuvenation of the Chinese nation.” Yellow River culture is the “root” and “soul” of the Chinese nation, with unique and irreplaceable value. Under the background of the new era, digging deep into the connotation of Yellow River culture in Shandong Province, analyzing the value of Yellow River culture, exploring the translation strategy of Yellow River culture, and protecting, inheriting and promoting Yellow River culture will help the Yellow River culture to go out and promote the cultural exchanges and mingling between China and other countries in the world. The Intangible Cultural Heritage Law (2011) officially classified Lüju Opera as a protected “traditional theater art form.” Substantial financial backing includes 42.7 million yuan allocated from the National Arts Fund over five years. A landmark digital preservation initiative is the “Lüju Genetic Archive” spear-headed by the National Intangible Cultural Heritage Center. Notably, technological breakthroughs include the development of a “Lüju Motion Capture System” capable of analyzing 237 standardized performance movements. As a representative opera of the Yellow River basin, Lüju Opera is an important part of national intangible cultural heritage, with unique artistic charm and rich inheritance value. According to the statistics of Knowledge.com, there are not many academic papers and journals on the translation of Lüju Opera, and the data obtained by searching key phrases such as “Lüju Opera translation” and “Lüju Opera foreign propaganda translation” are even more limited. This also reflects that the current intangible cultural heritage focuses on declaration but neglects the promotion of the problem, so it seems that the development of Lüju Opera wants to establish a long-term protection mechanism. It is necessary to effectively promote the culture of Lüju Opera.