Research on the Digital Countermeasures of External Propaganda of Ganzhou Red Tourist Attractions

Ganzhou area is the location of the former Central Soviet District, and it is also a famous red tourist attraction. It is of great and far-reaching significance for Ganzhou’s red tourism resources to realize the digitization of external propaganda. With the help of digital platforms, promoting the external publicity of Ganzhou’s red tourist attractions can not only further inherit and deepen the red tradition, but also help overseas tourists understand China’s red culture and help demonstrate China’s self-confidence and build a community with a shared future. This paper attempts to discuss the current situation, shortcomings, and reasons for the digitalization of Ganzhou’s red tourist attractions and discusses the strategies and implementation paths for improving digitalization.